Redstone Partners recruits Cody Kasselman as General Manager of Active.com, part of Pillar4 Media

DENVER, CO – May 2022

Cody Kasselman joins Pillar4 Media as GM of Active.com, the leading online community for sports and recreational activities, races, facilities, venues and classes, and more. Cody is responsible for building out the operational infrastructure, developing business strategies and driving revenue growth to ensure Active.com is a market leader in the fitness space. Prior to joining Pillar4 Media, Cody was a GM at Recurrent Ventures where she led their Automotive and Military & Defense portfolio. Cody received her undergraduate degree from Fordham University.

Company Background:

Pillar4 Media is a portfolio of health and wellness review websites that help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. They aim to educate consumers about sleep health, fitness and more to help them make better, faster purchase decisions to improve their wellbeing. They also partner with the leading direct-to-consumer brands in the category to grow their businesses online. One of their digital brands includes Active.com, where millions of people visit each month to search and register for races, events, team sports, and recreational activities. Pillar4’s team of fitness experts brings unbiased, uncompromised, and unapologetic product reviews and recommendations, training guides, and nutrition, fitness, and workout tips.

For more information, visit Pillar4 Media

Image Credits: LinkedIn