BOSTON, MA – September 2019

Matt Nollman joins LifeYield as Director of Digital Marketing where he will be responsible for managing their digital marketing team and strategy. Matt will play a significant role in driving growth and awareness of LifeYield’s industry-leading asset maximization software through inbound lead generation, content marketing, SEO/SEM, influencer strategies, PR, social media, and other digital marketing practices. Prior to joining LifeYield, Matt was a Digital and Product Marketing Manager at Putnam Investments where he managed their digital efforts, specifically social media and content marketing. Matt is a graduate from the Isenberg School of Management at UMass Amherst where he majored in Marketing and Information Technology.

Company Background:

LifeYield LLC, creators of the Taxficient Score™, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management.LifeYield’s Advantage Suite enables financial advisors to provide a comprehensive, tax-aware view of a client’s entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals. Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.

For more information, please visit www.lifeyield.com